Web Design Questionnaire Website Design Questionnaire Contact Information Your Name Business Name Address Email Address Phone Number Website Information Do you have a current site that needs a redesign or do you need a new website? Current website that needs a redesign New website Domain Name Information Have you purchased your domain name? Yes No What is the domain name? What is the domain name? Do you need a recommendation for a domain name registrar and help selecting and registering your domain? Can you provide your username and password for you domain registrar? Web Hosting Information Who is your web hosting company? Can you provide your username and password for you hosting company? Does your current web host meet all of your new website’s needs (space, bandwidth, databases, etc.)? Yes No What needs are not being met by your current host? Do you plan on or need to move to a new host provider? Web Hosting Information Do you need help selecting a web host? Business Information What 10 words or phrases would you use to describe your business? What services and products do you offer? What is your unique selling point? Who are your customers and prospects? 2. Describe your target audience. For example, income, interests, gender, age, type of computer, internet speed, etc. If your website is a business-to-business site, what sort of companies are you hoping to attract? What sets you apart for a special (niche) group of potential customers? What are your business core values and how do you express them to your customers? How can your particular work background help prospects, compared to others in your industry? What’s special about your work experience? What problems does your business solve for your current and prospective customers? Who are your competitors? What makes you different from your competitors? Why do you believe site visitors should do business with you rather than with a competitor? What are the primary objectives and goals (long term and short-term) for the site? How will your customers/audience use the Web site? (For example, view articles, register for classes, complete a contact form for more information, read about you to make a decision, inform, educate, make a purchase) What are the key reasons users may have for visiting the site? What should visitors of the site come away with? End Section Next Content Needs Will you need the following functionality, content or options? (check all that apply) If you are not sure about all of these things, please list what you know you do want. Blog Forum Simple Contact Form Complex and/or Interactive Forms (multi-page, conditional form fields, front-end viewing of form submissions) Newsletter Sign Up RSS Feed Subscription to Blog Posts Specialized widgets Portfolio of products or client work e-Commerce / Shopping Cart Membership or limited access to some content Password Protect Area Landing pages for ads or Google Adwords Campaigns On-line Advertising Online Chat Internal Site Search Multi-language Support Third Party Applications Subscription Services Events Calendar Third party Payment Service Any special needs (i.e., screen reader ready, larger fonts) Photo Gallery Slider Membership User login area Password Protected Area Other Do you have any other specifications or need specific functionality that has not been addresses? Do you have a site architecture/navigation outline for the new website? How many pages will the finished website be (estimated)? What pages do you know you want/need on your website? (Services, About, Testimonials, Contact, Blog, etc.) What is the primary call to action on the home page and interior pages of the site? Do you have the content for the website (text, images, videos, audio, etc.)? Do you have any specific photos you plan to use? If so, do you have full rights to these files? And can you provide hi-resolution files? If not, will you need to have photographs taken or use stock photography? Do you have the copy/text written? Do you need help writing text or purchasing stock images for the site? (Clients are expected to provide all final text content and images for the site.) Yes No If yes, what kind of help will you need? Do you have videos or audio files that will be added to your website? Do you have any other media or PDF documents that need to be incorporated? Do you have a logo? If so, does your logo match the goals/needs of the new website or does it need to be redesigned? Can you provide the original artwork files for your logo? Yes No Do you have a favicon? Yes No Do you have a slogan or tagline that clearly describes what you offer in terms of benefits or features? Is so, what is it? End Section Next Structure and Design What is the purpose of the website? What information must be on the home page? What contact information do you want displayed on your site? What types of actions do you want your visitors to take on your website? What features, sections or information do you want emphasized on the site? Why do you want to have a new website or have your current site redesigned? What do you like about your current site? Name the 3 things that are most important in the design of your new website? Name the 3 things that are least important in the design of your new website? What do you dislike about your current site? Is there any functionality or options on your current website that you plan to keep? What will happen if you don’t have a new website or have your current site redesigned? Describe the style of the website you want. What is the mood you would like your logo/graphics/website to convey? In other words, when someone views your logo, site, and social media (your brand), what do you want their first impression to be? Please list 3 or more adjectives. List three (or more) websites that you like the way they are designed? What do you like about these sites? What would you like to be incorporated into your website? (they do not need to be industry specific) List three (or more) websites that you dislike the way they are designed? What do you dislike about them? (they do not need to be industry specific) Is there a specific look and feel that you have in mind? Do you have specific colors that you want to use? If so, can you provide the hex color code numbers for your colors? Please tell me about colors you like. Which colors don’t you like? Do you have specific fonts or style of font you would like to use? Please visit Google fonts (http://www.google.com/fonts) and tell me about fonts you like. Which fonts don’t you like? Do you have any other materials that the site needs to match with in some way (brochures, press materials, etc.)? What do your current competitors’ websites have that you wish to have? What types of things do you see on other websites that you really like? What types of things do you see on other websites that you really hate? Name the 3 things that are most important in the design of your new website. Name the 3 things that are least important in the design of your new website. End Section Next Social Media Do you have social media accounts that you want linked on your site? If so, what are the URLs? Do you need any social sharing features built in (tweet, like, +1, share, etc.)? End Section Next Logistics What is your budget for this project? Who are the decision makers on this project? What is the turnaround time for making a decision? What staff will be involved? What are their roles? Is there a webmaster or IT person on your staff? Where is the website content coming from? Who’s responsible for updating it? Is it ready for use on your website? What is your deadline for completing the site? Who will be managing and updating your website? Will you need ongoing support and site maintenance? Who will be responsible for updating and maintaining the site? Or do you need maintenance service? Who will be involved on your end in the development of the website? End Section Next Marketing and Search Engine Optimization Will you be looking for keyword optimization beyond the design/development scope? Do you have a Google Analytics account? Have you researched your online competition so you have an idea of what you do and don’t want on your site? If you were using a search engine, what words or phrases would you use to find your site?Which of these words or phrases is most important? Second? Third? Other than what search engines will produce, what methods do you have in mind to spread the word about your website? Once your website is completed, how long do you think it will be before you begin bringing in significant business from the website? If someone were searching for your product/service, what types of search terms (single words or phrases) might they use? Please list all the possible search terms you can think of. Do you use Google Adwords? If so, what keywords or keyword phrases and locations do you use? Will you be offering advertising on the site? How do you plan to encourage repeat visitors and referrals? End Section Web Hosting Information If you are human, leave this field blank.